The Problem
DJ Flash approached me with the need for a way to market himself and have something to leave behind when talking to prospective clients that was more detailed than a simple business card. Until that point, DJ Flash had been marketing himself via word of mouth and appearances on the radio and shows. Press Kits are often used in the DJ industry and making one that was very different from all that was out there was something DJ Flash and I were both passionate about.
The Solution
After doing come Competitive Analysis, it was clear the direction we should head towards and the press kit and brand were created to reflect what was visually missing in the industry's norm for press kits. It still included all the information that was required but it put more focus on who he was and the amazing work he did rather than distract from it. 
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